Capital Address Cosmetic and Health Group

The SGK Group, with more than ten specialized companies in the field of cosmetics and health, is recognized as one of the most structured and influential collections in this industry in Iran. This group, with a focus on quality, innovation, and product diversity, completely manages all stages of production, packaging, marketing, and distribution. From producing basic skin care products to advanced cosmetic compounds, subsidiary companies of SGK respond to the diverse needs and tastes of consumers. Utilizing innovative formulations, first-class raw materials, and international production standards has strengthened the credibility of subsidiary brands in domestic and export markets. The SGK Group's approach is based on precise understanding of consumer behavior, using data mining in product development, and employing colors, textures, and fragrances that are aligned with global trends. This combination has made SGK maintain a prominent position in both aesthetic and functional dimensions. From a structural perspective, the group has been able to optimize operational costs and increase supply chain efficiency by creating synergy between production, packaging, research and development, and marketing companies. Digital sales platforms and customer communication also play an effective role in market development and brand loyalty preservation. SGK is seriously committed to environmental sustainability, consumer health, and social responsibility. Using plant-based materials, no animal testing, and designing nature-friendly packaging are part of the group's sustainable development policy. In the branding arena, the group has been able to achieve brand positioning differentiation and increase their market influence by designing different visual and narrative identities for each brand. From luxury brands to affordable products, SGK has been able to organize multiple identities that both attract young and modern audiences and preserve traditional-minded loyal customers. From a market development perspective, in addition to effective presence in the Iranian market, SGK has prioritized negotiations and exports to regional countries and the Persian Gulf region. This approach has expanded the scope of influence of Iranian brands in the international beauty industry and provided a platform for new business interactions. Also, the SGK Group, with targeted investment in research and development, seeks to bring products based on nanotechnology, biotechnology, and smart compounds into its portfolio; an approach that will shape the future of the cosmetics and health industry.